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Effective Online Marketing Tips to Increase Sales - Part II

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6. Keep them small and effective! Your adverts must be small, effectual and catchy. Long and windy sales pages or adverts can cause you to lose customers. Internet marketing calls for adverts that can make customers quickly decide to buy before they go to the next website!

7. Have incentives and bonuses that will make your prospects buy. It is very important to include some attractive bonus near the end of your sales page as this will make your prospects to buy. You must give some valuable bonuses which the prospect will appreciate, and will make them take that final decision to buy. In internet marketing, you would have worked hard to get the prospect to your website in the first instance, so you must entice them to buy!

8. Offer packages that increase your sales volume. You must develop some technique of offering complementary products at a special price that will make your prospects buy. Often, people buy related products in a single transaction; and you need to offer some special packages which your prospects will see as a good bargain and will be encouraged to buy. Successful internet marketers use various techniques of offering 'special packages' and offers which customers just can not resist.

9. Use testimonies! It is not enough to just offer your products without any supporting testimonies on how good your products are. Have an incentive for your current satisfied customers to give testimonies. Potential customers always need to hear that what they are about to buy has been useful to other people who have bought the same product. Creating trust and confidence with your prospects is important in internet marketing; and you can achieve this by using testimonials in your campaigns and sales page.

10. Continue to build your clientele. Your internet marketing promotional strategy must include an effective way of following up with your existing customers for repeat business. It is also very important for your strategy to include ways of finding new customers. Your internet marketing business will need a lot of prospects and customers to generate the sales you need for the business to be profitable.

Gabor Olah, CEO

 

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